CAN’T CHANGE IT

Did last night’s Presidential Debate change your mind about who you are voting for? Probably not. You’re not going to change anyone’s mind when it comes to deeply engraved worldviews — even if you have a solid case, say University of Michigan researchers. We look for information that confirms what we already believe, say the scientists. Info that goes against your beliefs, on the other hand, is harder to process — so you’re more likely to reject it.

Source: Psychological Science in the Public Interest, vol. 13, no. 3